Monday, November 11, 2019

communication and consumer insight manager - Client of iQuest Consultants Pvt. Ltd. jobs october 2019 free zone

-     Communications & Consumer Insights Manager
-     Marketing


Strategic role:


Digital Marketing, Market Research, Communication Mangement, Consumer Experience, Brand Awareness, Event Management


·         COMMUNICATION MANAGEMENT


Create, implement and oversee communication plan (internal & external), Organise PR calendar for the year with presence in press/ newswire & radio as per budget availability


·         DIGITAL MARKETING


Develop digital presence (website, social media, ecommerce…) + monitor competition


·         MARKET RESEARCH


Gather and analyse data on consumers & industry trends + recommendations/ organise focus groups/ brand heatlth tracker


·         CONSUMER EXPERIENCE


Propose plan for Consumer Experience Enhancement + mystery shopper visits


·         BRAND AWARENESS


Monitor and improve brand awareness, image, equity, loyalty


·         EVENT MANAGEMENT


Coordinate events (Gulfood, Trade shows, special events like MAF Carnival, East Coast Chef Meet etc.)


·         PUBLIC RELATIONS


Coordinate PR calendar, write press releases, coordinate with Press/ Radio/ TV, organise Press Conference


Functional role:


Content Creation, Brand Management, Speech & Press Releases


·         BRAND MANAGEMENT


Update Brand guidelines book + create toolkit database / look after Brand aesthetics – be involved in packaging design developments + office deco + posm + ideas for trade assets/ maintain uniformity in all communication + develop team of brand ambassadors


·         CONTENT CREATION


Develop content for the brand in form of creative assets (photos, artwork, videos, recipes etc.)/ create and control content of all medias (online, print, video, outdoor, vehicles etc.)


·         SPEECH & PRESS RELEASES


Create and monitor written communication in all forms (starting from speeches to press release, company statement to event announcements)


Visit Market 1-2 days/ month

Job Details

Posted Date: 2019-11-12
Job Location: Dubai, United Arab Emirates
Job Role: Marketing and PR
Company Industry: FMCG

Preferred Candidate

Career Level: Mid Career
Gender: Female


Free zone vacancies sharjah Dubai UAE
communication and consumer insight manager - Client of iQuest Consultants Pvt. Ltd. jobs
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